BY Guest

7 Sep

FANZO Partners With Asahi Super Dry To Create Unforgettable Experiences For Australian Fans Before and During The 2023 Rugby World Cup

What’s The Headline?

FANZO Partners With Asahi Super Dry To Create Unforgettable Experiences For Australian Fans Before and During The 2023 Rugby World Cup

What Are We Doing?

The Asahi Super Dry Check in Challenge (CIC)

  • In the lead-up to the tournament, we ran an activation which used FANZO’s proven on-trade technology to build pre-tournament excitement for fans and drive liquid on lips for Asahi Super Dry
  • The CIC rewarded fans for checking in via the FANZO app in participating venues.
  • In doing so, users were rewarded with a refreshing 300ml Asahi Super Dry and entered into a draw to win 1 of 2 ultimate Rugby World Cup Final trips.
  • For Asahi Super Dry these rewards drive both product sampling at scale amongst a key target customer audience and brand association with the tournament.

The Asahi Super Dry Rugby World Cup Predictor

  • A gamified activation to excite and reward fans for engaging in Asahi venues. To play, users predict the results and margins of games to see who really knows rugby, playing against each other in league formats and for the chance to win instant prizes.
  • In a huge boost to venues, by using FANZO’s technology, only fans who set predictions inside the venue are rewarded with a free Asahi Super dry. Fans who set predictions from home are enticed into venues with a 2 for 1 offer on Asahi Super Dry.
  • Venues and fans can instantly create and share leagues with patrons and mates.

How Are We Doing It?

  • FANZO is able to build and host both activations on the FANZO app.
  • The activations are instantly accessible with the scan of a QR code at the venue or via above-the-line campaigns that target local rugby fans.
  • Fans are able to redeem their free Asahi Super Dry instantly via FANZO’s best-in-class digital vouchering platform. This can be used in any venue without any need for integration.

Why Is This Exciting?

  • With the tournament taking place on the other side of the world to Australia, these activations are a brilliant way for fans to build community, stay connected between games, show their passion and elevate their experience of the tournament through a local venue.
  • Asahi Super Dry is the official beer of the Rugby World Cup globally and this digital activity has been designed to bring this partnership to Australian rugby fans and help them create unforgettable experiences throughout the whole tournament.
  • Whether they are enjoying an ice-cold Asahi Super Dry in the lead-up, predicting on the outcome of matches, finding the best venue to catch the action or winning tickets to the final. The action is that much better, thanks to Asahi.