FANZO Delivers First Food Brand Partnership To Help Sodebo Consolidate Existing Brand Associations

What’s The Headline?

FANZO Delivers First Food Brand Partnership To Help Sodebo Consolidate Existing Brand Associations

What Are We Doing?

• Running a digital prize draw in 11 great rugby venues, 1 in each host city of the 2023 Rugby World Cup.
• Fans unable to make it to the stadium for a match can head to great venue and enjoy an elevated fan experience with FANZO and Sodebo.

How Are We Doing It?

• Fans check in via the FANZO app at a participating venue, this enters them into an instant win prize draw.
• If lucky, they’ll win prizes including free drinks, complimentary pizzas, sports belts, discounts on Sedebo products and two VIP experiences to watch La Rochelle play in the Top 14.
• The campaign will be promoted on social media, whilst venues will receive physical POS packs to support the activation in venue.

Why Is This Exciting?

• This activation demonstrates beyond that drinks and alcohol, the opportunities for other brands to activate in the out-of-home sports viewing environment is significant.
• For venues, this is a great mechanic to encourage fans to enjoy live sport in the best venues whilst driving greater dwell time through food.
• For Sodebo, it’s an interesting case in leveraging the scope of their existing partnership with Stade Rochelais rugby club, to activate in adjacent spaces.
• With our best-in-class digital vouchering system, we’re unlocking and testing the potential for campaigns that reward users with prizes that can be claimed outside of on-trade premises.
• In this example, it’s a digital voucher offering a discount on Sodebo products bought in a supermarket. In the future, it could be anything from merchandise and tickets to food delivery and off-trade products.