Press Release - FANZO And Asahi Super Dry Partner For Three Rugby World Cup Activations In Australia

FANZO Partners With Asahi Super Dry To Fuel Rugby World Cup Excitement In Australia With Three Thrilling Activations

Melbourne, Australia — FANZO is delighted to announce a new strategic partnership with Asahi Super Dry in Australia in the lead-up to this year’s Rugby World Cup.

Asahi Super Dry are launching three digital activations in partnership with FANZO to create unforgettable experiences for fans during the Rugby World Cup and maximise their sponsorship of the global showpiece.

Running in 100 participating venues across the country, the activations will drive pre-tournament anticipation as well as ongoing fan engagement and delight once the World Cup kicks off.

Running from May to August, the Asahi Check-in Challenge is a simple yet exhilarating way to reward fans for visiting their local venues.

Once there, users can check in to enter an instant draw to win 1-of-2 ultimate trips to the 2023 Rugby World Cup final in Paris and that’s not all. By checking in, each player will instantly win a free 300ml Asahi Super Dry that can be redeemed at the bar.

For Asahi Super Dry, it's the perfect way to boost awareness of their official sponsorship of the upcoming Rugby World Cup, creating a buzz that will resonate with fans whilst supporting venues by driving footfall through their doors.

The second activation, ‘The Asahi Predictor’, invites fans to join their local venue’s league and predict the outcomes of each Rugby World Cup fixture. Whether you’re a lifetime fan or a major tournament flirt, the predictor ensures every minute of every match is more interesting whilst also rewarding players with a free 300ml Asahi Super Dry when they visit a venue to enter their predictions.

For participating venues, The Asahi Predictor is a mechanic proven to drive additional footfall outside of peak times whilst helping to build a community of engaged rugby fans in their venue ahead of the Rugby World Cup.

Finally, this partnership includes the launch of the Asahi Rugby World Cup venue finder, a place where rugby fans across Australia can go to find their perfect destination to watch the games that matter most to them throughout the tournament.

With the majority of matchups scheduled for the early hours of the morning in Australia, Asahi is giving rugby fans a tool to cheer on their team with the people who matter most.

Jono Richards, Head of FANZO Australia, expressed his pride in contributing to the Rugby World Cup excitement building in Australia while rewarding fans with much-loved prizes.

"We are thrilled to partner with Asahi Super Dry to create unforgettable moments for rugby fans across Australia this winter.

Our Check-in Challenge and Asahi Predictor activations are designed to not only elevate the tournament experience but also to celebrate the passion of Australian rugby fans.

This partnership exemplifies our commitment to delivering extraordinary sports experiences for fans and game-changing tech solutions to venues and globally renowned brand partners."

This strategic partnership between FANZO and Asahi Super Dry represents a dynamic fusion of sports, camaraderie, and rewarding experiences, setting the stage for an unforgettable Rugby World Cup season in Australia. Rugby fans and beer aficionados alike can participate in these activations via the free FANZO app.

To stay fully updated, keep an eye on FANZO's website and official social channels.

For media inquiries and additional information, please contact:

Fletcher Kearney, Senior Marketing and Partnerships Manager at FANZO

Phone: +61 423 273 744

Email: [email protected]

Website: www.fanzo.com/en-au

End